Website experiences and page headers written across Target.com’s website, June 2018-October 2021
Results specific to Halloween content: Total digital experience saw its biggest season ever, driving sales +$7.4M to plan. The Halloween Ideas & Inspo page (pictured) drove +92.5% in demand sales to LY.
Copy written for Bath & Body Works' app "My Bath & Body Works" for holiday 2017 & startup phone app, "knakks" in 2012.
Email copy written for international body care retailer Bath & Body Works (February & May 2018), national women's retailer The Limited (January 2016), & national T-shirt retailer Homage (December 2016-January 2017).
Articles written for national publication Organic Spa Magazine. May/June 2012 issue.
Print ad insert for Hearth & Hand with Magnolia brand at Target, Spring 2024.
Profile/account info, checkout, & shopping cart experience for BathandBodyWorks.com’s Canadian mobile and desktop platforms.
2017-2018
Copy written for account setup & initial experience for mobile app’s launch.
My Bath & Body Works loyalty program, 2017.
“The Beauty Edit” online blogs or Target.com; Inclusive Beauty, Skin Care Ingredients, & Sunscreen Guide. 2021.
Coverage of C/Fan fashion show for Chicago Art Magazine. February 2010.
“Sculptural Objects” feature article pitched and written for Chicago Art Magazine, March 2010.
Article on Andrew Bird's score for "Norman" at the Chicago International Film Festival featured on Chicago Art Magazine. October 2010.
Homepage content & weekly interview feature of independent record shops for ALARM Press website. 2010.
Senior Thesis project for Bachelor of Fine Arts in Creative Writing from the School of the Art Institute of Chicago. May 2010.