Launch Materials for Limited Time Collection “The Cuddle Collab” on Target.com & Target app, 2024
Voice and tone: Playful and authentic with a nod to social media culture.
Objective: Speak to pet parents in a way that “gets” them, inspiring them to explore and shop Target’s first-ever limited time collection of pet products designed in collaboration with 4 pet influencers.
Results: Launch weekend results saw 1.2M unique visitors to the hub experience with more than 88k transactions on launch day alone and $19.9M in gross associated sales tied to the collaboration.
The Cuddle Collab Pets’ Lookbook Experience
The Cuddle Collab Pet-People Lookbook Experience
Launch email
Subject line: The Cuddle Collab has arrived 🐈 🐕🐾
Launch Materials for “Rowing Blazers x Target”, Target.com & Target App (2023)
Voice and tone: Irreverent, playful, & witty.
Objective: Introduce the Target guest to the new limited-time collaboration between Rowing Blazers and Target—bringing together 2 iconic brands and making the trendy streetwear brand accessible to a wider audience.
The Rowing Blazers x Target lookbook experience. September 2023.
Launch materials for “Ulta at Target”, social media & Target.com (2021)
Voice and tone: Trusted beauty lover “girlfriend”.
Objective: Introduce the Target guest to the new collaboration between Ulta Beauty and Target—bringing together 2 brands they love for an easier-than-ever shopping experience. Showcase the breadth of assortment within Target’s beauty assortment, now including higher tier options via Ulta Beauty.
Results: Launch day email resulted in highest engaging beauty email ever, with email and push driving 53% of total Ulta launch day traffic. Email saw a 19% open rate with 294k total clicks and 2.2% unique CTR (in comparison, standard mailings have ~0.9% unique CTR) as well as 743k linked accounts for Ultamate Rewards & RedCard. Push notifications saw 165k direct opens, with 2.0% open rate (in comparison, total push open rate for week prior was 1.4%).
Launch day social media content drove 8.4k total engagements and 124.4k total views.
Launch materials for new Target brand “All In Motion” on Target.com (2020)
Voice and tone: Approachable, encouraging friend that’s ready to help the everyday person on their fitness journey.
Objective: Get the Target guest excited about the new affordable fitness clothing brand made for everyone—with effective activewear made for any range of activity level, at an accessible price.
Results: Created 108 pages on Target.com alone, spanning across 3 refresh dates, with the main brand page driving 214k visits alone on its first buyable date.
The brand reached a total revenue of $1 billion in its first year.
