Video

Hilton Carter for Target, Spring 2023 — How-To Videos
Story concepts, scripts, overlay copy, & narrative/voiceover editing.

All 3 of the following campaigns contributed to the most influential campaign impacts per 2022 Target brand perception and stated shopping behaviors, beating benchmarks on both Appeal and Differentiation while other Target campaigns in the same space saw a decline.

Opalhouse Designed with Jungalow for Target, Fall 2022 & Spring 2023 — Social Media Ad Spot & Instagram Stories
Narrative concepts, scripts, overlay copy, & collaboration on video editing decisions.

Threshold with Studio McGee for Target, spring 2023 — Social Media Ad Spot & Instagram Stories
narrative concepts, scripts, overlay copy, & collaboration on video editing decisions.

Hearth & Hand with Magnolia for Target, Fall 2022 & 2024 — Social Media Ad Spots
Narrative concepts, scripts, overlay copy, & collaboration on video editing decisions.

John Derian for Target, Thanksgiving 2024 — Instagram Story
Story concept & overlay copy